Most agencies treat legal advertising like any other industry. It's not.
You're dealing with some of the most expensive clicks on the internet.
One wrong campaign setting and you're burning through thousands with nothing to show for it.
And beyond cost, legal advertising has compliance guardrails that generalist agencies trip over constantly. Misleading ad copy doesn't just waste money - it puts your bar license at risk.
If any of this sounds familiar, you're not alone:
"I'm spending $5K-$15K/month and can't tell what's working."
"My agency doesn't understand the legal space."
"I'm getting clicks but not actual cases."
"I don't have time to manage this myself."
I don't work with restaurants, dentists, or e-commerce brands. I work with law firms. That specialization means every dollar of your ad spend is informed by deep knowledge of how legal clients search, evaluate, and choose an attorney.
Here's what that looks like in practice:
Keyword Strategy
I build campaigns around the full spectrum of high-intent search behaviour specific to your practice area and market.
Ad Copy That Converts
Persuasive, compliant messaging that speaks directly to what potential clients care about.
Landing Page Optimization
Your ads are only as good as where they send people. I build and optimize landing pages specifically for legal lead generation - clear, fast, and built to convert.
Transparent Reporting
No vanity metrics. You'll know exactly how many leads came in, what they cost, and which campaigns are driving real ROI and not just clicks.
Our step-by-step approach simplifies challenges, delivers tailored strategies, and drives measurable results.
1
Free Strategy Call
We'll talk about your firm, your practice areas, your market, and your goals. No pitch deck. No pressure. Just a real conversation about whether Google Ads makes sense for you right now.
2
Custom Campaign Plan
I'll put together a tailored strategy -keyword targets, budget recommendations, projected lead volume, and a realistic timeline for results. You'll know exactly what to expect before spending a dollar.
3
Launch & Optimize
I build, launch, and continuously optimize your campaigns. You get regular updates, clear reporting, and a direct line to me whenever you have questions.
Everything you need to know before we work together. If your question isn't here, let's talk about it on a call.
How much should I budget for Google Ads?
Most law firms I work with spend between $3,000 and $15,000 per month on ad spend, depending on practice area and market. Personal injury and criminal defense in competitive metros tend to land on the higher end, while estate planning or family law in smaller markets can see strong results at lower budgets. On our strategy call, I'll give you a realistic range for your specific situation and show you what to expect at different spend levels.
How long until I start getting leads?
Most campaigns start generating leads within the first 2-4 weeks. From there, performance improves as we gather data and optimize. The firms that see the best results give it 90 days to fully ramp.
Do you require a long-term contract?
I work month to month. If the results are there, you'll want to keep going. If they're not, I'd rather fix the problem than hide behind a contract.
What makes legal advertising different from other industries?
Cost and compliance. Legal keywords are some of the most expensive on Google, so there's zero room for wasted spend. On top of that, ad copy needs to stay within bar advertising rules. Most generalist agencies don't understand either of those realities.
I've worked with agencies before and it didn't go well. Why would this be different?
I hear this from almost every firm I talk to. The difference is simple: I only work with law firms, I personally manage your campaigns, and I'm transparent about what's working and what isn't. No junior account managers, no vanity metrics, no runaround.